Hudsun Media welcomes Sebastian and Saxon Eldridge to lead our digital and broadcast capabilities for our commercial unit. Formerly co-founders of Rooster – an award-winning and critically-lauded production company/creative agent hybrid – Sebastian and Saxon join Hudsun as Managing Director and Head of Digital Production, respectively. In their roles they will oversee the continued growth of Hudsun’s digital business.  READ MORE BELOW:


Rooster Founder Joins New York Production Company to Lead Branded Content and Digital Entertainment with Saxon Eldridge, Joining as Head of Digital Production

New York, NY July 21, 2015 –­​ Hudsun Media, a multi­platform hybrid production company and creative agency, today announced the appointment of Sebastian Eldridge as Managing Director, leading efforts within the agency’s branded content and digital entertainment practice. Sebastian will be joined by Saxon Eldridge, who was also appointed Head of Digital Production.

Most recently, Sebastian was the founder and chief executive officer at Rooster. As CEO and executive producer, Sebastian lead Rooster to several awards, including Clio Sports Awards for work produced alongside Pereira & O’Dell New York for New Era Caps, and acclaimed branded content for brands including Alexander Wang, Vans, Microsoft and Red Bull. Prior to founding Rooster, Sebastian held various leadership positions at shops such Kirshenbaum Bond + Partners, SS+K and Crispin Porter + Bogusky.

Having emerged as a leading branded content company, Hudsun Media has pioneered and perfected the practice of developing and producing premium content around brands. Hudsun recently produced the wildly successful “My Houzz” series with Ashton Kutcher for Houzz. Clients have included, Mattel, Nine West, Stella Artois, Diane von Furstenberg, Smart Water and Charlotte Tilbury.

“I’ve been a huge fan of the work Sebastian and his team have created for brands like Alexander Wang and New Era. Theirs is truly the kind of content that makes noise, the stuff that gets people buzzing and sharing on social media.” said Michael Rourke, CEO of Hudsun Media. “Landing both Eldridge Brothers is a huge ‘get’ for us and our clients.”

“I am truly excited to join the team at Hudsun, a young company that has already done some really innovative work on television and online in their short history.”, said Sebastian Eldridge. “There has never been a more exciting time to create content with brands and we can’t wait to get started.”

The new appointments in leadership comes on the heels of continued success for Hudsun, in both broadcast and digital entertainment and media. The growing company recently announced its newest show, “Fashionably Late with Rachel Zoe” for Lifetime; and Creativity just named their most recent branded work for client Amazon Fashion its “Pick of the Day.” Hudsun is currently in production on the second season of “House of DVF” for E! and has several other television shows in development and production.

The appointments will be effective as of today, and both will be based in New York.


About Hudsun Media

Hudsun Media is a multi­platform hybrid production company and creative agency based in New York and Los Angeles. Born in the fires of television, Hudsun has evolved into a strategically­ minded content machine partnering with networks, MCNs, agencies and brands to create engaging, entertaining and premium content. In 2015, Hudsun produced “House of DVF,” a hybrid docu-competition series set around fashion icon Diane von Furstenberg for E!, “Living Different,” an eye-opening series offering a candid glimpse into women who lead unconventional lifestyles for Oxygen, and “The Fabulist,” a weekly trend series showcasing fashion must-haves, must-dos and don’ts for E!. Past productions include “Pregnant in Heels” for Bravo, “I’m Having Their Baby” for Oxygen and “The Doc Club” for OWN.

Hudsun has been a trailblazer in the digital space, creating content for the digital launches of CNE’s Glamour, GQ, and Teen Vogue video channels, creating and producing “DIYselfie” for Vevo, “Style Studio Rebecca Minkoff” for Yahoo and “Decoding Style with Nina Garcia” for Aol. Having emerged as a leading branded content company, Hudsun recently produced the wildly successful “My Houzz” series with Ashton Kutcher for Houzz. Additionally, Hudsun worked with Nine West to launch “Channel 9,” a leading fashion channel on YouTube. The company also created “Unracked with Gilt Groupe,” partnered with Mattel’s Barbie brands to produce the record breaking Hulu series “Genuine Ken: The Search for the Great American Boyfriend.” Other branded clients include Smartwater, Mode, Kay Jewelers, Amazon Fashion and Charlotte Tilbury