Hudsun Media teamed up with Mattel and ABC to launch a new reality competition series, “The Toy Box.”  Toy inventors from across the nation vie for approval from a group of toy experts, followed by a panel of kid judges.  At the season’s end, Mattel will manufacture the winning toy, which will be sold exclusively at Toys “R” Us stores and on the retailer’s website immediately after the finale airs.  To learn more about the show check out ADWEEK’s article here.